Ripple & Co. is a Manchester-based B2B business that promotes healthy lifestyles and mental well-being in the workplace. They provide tailored mental health workshops and training courses for businesses that seek to improve employee wellbeing and productivity.

Recently noticing a decline in service usage, Ripple & Co. required a suitable audience to cater for their business.

The brief specified choosing and improving one webpage based on 3 different target audiences. By accessing Ripple & Co.’s Google Analytics 4, I made strategic recommendations for the ‘Wellbeing Workshops’ webpage.

I also used SEO tools such as SEO Checker, Keywords Everywhere, Google Trends, Ahrefs Keyword Difficulty Checker, and Moz’s Domain Authority tool.

You can see my recommendations below: