The Brief…

Known for its compliance consultancy and training courses, AEC has 2 UK offices, one in Essex and the other in Manchester.

Throughout this project, I was expected to produce a 4-page marketing analytics report with data recommendations by using Google Analytics 4.

AEC noticed that they were able to acquire northern clients quicker than southern clients, causing a challenge when finding new business.

To help AEC understand customer churn and the improvements that could be made to the site. I used the RACE Framework to choose 6 Google Analytics 4 metrics / KPIs to provide data-intelligent recommendations.